Casual portrait of Tobias Schwarz

Hi! I am

Tobias Schwarz

Entrepreneur, SEO expert and speaker living in Berlin, Germany

About me

Hello and welcome! I am Tobias and this is my personal website with information about me and a few thoughts and posts about things I care about.

I was born on March 15, 1983, in Völklingen and currently live in Berlin, though my hometown is Gernsbach. Besides my native German, I also speak English fluently and some French. Many people in the tech community know me by my pseudonym "Noki".

Outside of my professional life, I'm passionate about good food and enjoy traveling. I used to stay active through badminton and cycling but did not have much time for these recently. I love spending evenings with friends playing board games. I am also an active member of Freifunk Berlin, where I help building a large wireless mesh network that spans across large areas of Berlin.

Please note: The views and opinions expressed here are my own and do not express the views of the companies in which I am involved, unless explicitly stated.

Curriculum vitae

I have been self-employed since 2004 and have founded several companies during my career.

Career

2012 - Present

Audisto

Founder and CTO

As CTO of Audisto, I am responsible for the technical development of our software for website analysis and continuous monitoring. I work closely with our large and international customers, supporting them in using our software and helping them to continuously improve their websites.

2005 - Present

AmbiWeb

Founder and CEO

As CEO of AmbiWeb, I lead the company as managing director and sole shareholder in developing and operating several large-scale websites across different subject areas. Our main revenue comes from strategic advertising space marketing.

Education & Background

2003 - 2004

Universität Karlsruhe

I studied Computer Science

1993 - 2002

Gymnasium Gernsbach

I completed my Abitur (high school diploma)

Teaching and Mentoring Activities

2024

Google Summer of Code

Mentor for Freifunk Berlin

I mentored a student in a project for creating a configuration wizard for OpenWRT.

2012 - 2013

afs-Akademie

I taught about SEO and structure optimization of websites.

Lectures & Talks

I have been honored several times as an SEO expert and influencer in recent years and am often found as a speaker and expert in various events at home and abroad.

Lectures & Presentations

In my many lectures, I talk mostly about technical SEO (search engine optimization) and in particular about the topics structure optimization of websites and quality control. I have spoken at conferences and events such as SEO CAMPIXX, karlsCORE, SEO DAY, Expert DAY, SEOkomm, Webinale, SIXT SEO Wiesn and many more.

Rendering-Hürden für Bots: Warum deine Inhalte unsichtbar sein können

CAMPIXX Berlin 2025

Event Recap: 1, 2

The state of JavaScript crawling

Tech SEO Summit Hamburg 2024

Event Recap: 1, 2
Social Media Post: 1, 2, 3, 4, 5, 6, 7, 8, 9

The state of JavaScript crawling

CAMPIXX Berlin 2024

Event Recap: 1

Effektive Prozesse für eine automatisierte Sicherung der Content-Qualität

CAMPIXX Berlin 2023

Event Recap: 1

Appearances as an Expert

In recent years I have repeatedly appeared as an expert in videos and podcasts such as in the SISTRIX expert panels on Google Ranking Factors and Mobile SEO, in the Link Building and SEO Podcast of the LinkResearchTools, as well as in the SEO House Podcast and some others.

Superpanel

SEO-Day Cologne 2023

Superpanel: Vanessa Wurster, Johanna Hartung, René Dhemant, Bastian Grimm, Tobias Schwarz

Event Recap: 1, 2

SEO-Fail-Army

SEO CAMPIXX Berlin 2021

Contify Interview

SEO-Day Cologne 2019

Technische Analysen, Hebel für die Optimierung, Google Lighthouse Audit

Interview: 1

SEO Expert Panel zu SEO-Herausforderungen

SEO CAMPIXX Berlin 2019

Diskussionsrunde zu SEO-Herausforderungen mit Anke Probst, Martin Mißfeldt, Forian Elbers, Tobias Schwarz und Katrin Diener, moderiert von Florian Stelzner.

Event Recap: 1, 2

Podcasts & Videocasts

I regularly appear in podcasts to share my knowledge about technical SEO, website structure optimization, and website monitoring.

Website Structure Optimization

SEOHouse Podcast 2024

Podcast: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14
Social Media Post: 1, 2

Technisches Webseiten – Monitoring mit Fokus E-Commerce

Jetzt Digital Podcast 2020

Episode 11

Podcast: 1, 2

Redirects, Rel-Canonicals und Crawl-Kapazitäten

Cemper's Link Building & SEO Podcast 2017

Episode 28 - Spannendes Gespräch zwischen den zwei SEO- und Softwareexperten Christoph C. Cemper und Tobias Schwarz. Erfahre alles über Redirects, Rel-Canonicals und Crawl-Kapazitäten. Außerdem gibt es den üblichen goldenen SEO-Tipp.

Podcast: 1, 2

Technisches SEO und große Onpage Crawls

SEODRIVEN 2017

Episode 79

Podcast: 1

Best Practices für technisches SEO

SEODRIVEN 2017

Episode 78

Podcast: 1

Webinars

I regularly appear in webinars on technical SEO topics, helping participants understand complex website optimization concepts and strategies.

Seitenarchitektur optimieren

OMT Webinar 2023

Google Chrome Developer Tools

ODC - Open Digital City 2020

The Ultimate Pagination for SEO

OMT Webinar Internet 2020

Podcast: 1, 2

Publications

I have written several articles for print and online media, including Website Boosting magazine and various industry websites. My focus is on technical SEO topics, website structure optimization, and best practices for website maintenance.

Articles

Contact

Feel free to connect with me on my social profiles or contact me directly.

Address

Tobias Schwarz
c/o AmbiWeb GmbH
Hans-Thoma-Str. 4
76593 Gernsbach

Phone

+49 7224 989115