Hi! I am
Tobias Schwarz
Entrepreneur, SEO expert and speaker living in Berlin, Germany
About me
Hello and welcome! I am Tobias and this is my personal website with information about me and a few thoughts and posts about things I care about.
I was born on March 15, 1983, in Völklingen and currently live in Berlin, though my hometown is Gernsbach. Besides my native German, I also speak English fluently and some French. Many people in the tech community know me by my pseudonym "Noki".
Outside of my professional life, I'm passionate about good food and enjoy traveling. I used to stay active through badminton and cycling but did not have much time for these recently. I love spending evenings with friends playing board games. I am also an active member of Freifunk Berlin, where I help building a large wireless mesh network that spans across large areas of Berlin.
Please note: The views and opinions expressed here are my own and do not express the views of the companies in which I am involved, unless explicitly stated.
Curriculum vitae
I have been self-employed since 2004 and have founded several companies during my career.
Career
Audisto
Founder and CTO
As CTO of Audisto, I am responsible for the technical development of our software for website analysis and continuous monitoring. I work closely with our large and international customers, supporting them in using our software and helping them to continuously improve their websites.
AmbiWeb
Founder and CEO
As CEO of AmbiWeb, I lead the company as managing director and sole shareholder in developing and operating several large-scale websites across different subject areas. Our main revenue comes from strategic advertising space marketing.
Education & Background
Universität Karlsruhe
I studied Computer Science
Gymnasium Gernsbach
I completed my Abitur (high school diploma)
Teaching and Mentoring Activities
Google Summer of Code
Mentor for Freifunk Berlin
I mentored a student in a project for creating a configuration wizard for OpenWRT.
afs-Akademie
Docent
I taught about SEO and structure optimization of websites.
Lectures & Talks
I have been honored several times as an SEO expert and influencer in recent years and am often found as a speaker and expert in various events at home and abroad.
Lectures & Presentations
In my many lectures, I talk mostly about technical SEO (search engine optimization) and in particular about the topics structure optimization of websites and quality control. I have spoken at conferences and events such as SEO CAMPIXX, karlsCORE, SEO DAY, Expert DAY, SEOkomm, Webinale, SIXT SEO Wiesn and many more.
The state of JavaScript crawling
The state of JavaScript crawling
Effektive Prozesse für eine automatisierte Sicherung der Content-Qualität
Effektive Prozesse für eine automatisierte Sicherung der Content-Qualität
Seitenarchitektur optimieren
Appearances as an Expert
In recent years I have repeatedly appeared as an expert in videos and podcasts such as in the SISTRIX expert panels on Google Ranking Factors and Mobile SEO, in the Link Building and SEO Podcast of the LinkResearchTools, as well as in the SEO House Podcast and some others.
Superpanel
Podcasts & Videocasts
I regularly appear in podcasts to share my knowledge about technical SEO, website structure optimization, and website monitoring.
Redirects, Rel-Canonicals und Crawl-Kapazitäten
Episode 28 - Spannendes Gespräch zwischen den zwei SEO- und Softwareexperten Christoph C. Cemper und Tobias Schwarz. Erfahre alles über Redirects, Rel-Canonicals und Crawl-Kapazitäten. Außerdem gibt es den üblichen goldenen SEO-Tipp.
Technisches SEO und große Onpage Crawls
Episode 79
Best Practices für technisches SEO
Episode 78
Webinars
I regularly appear in webinars on technical SEO topics, helping participants understand complex website optimization concepts and strategies.
Publications
I have written several articles for print and online media, including Website Boosting magazine and various industry websites. My focus is on technical SEO topics, website structure optimization, and best practices for website maintenance.
Articles
Contact
Feel free to connect with me on my social profiles or contact me directly.