Tobias Schwarz - Personal Website

Hello and Welcome, this is my personal website with a few thoughts and posts about things I care about.

Tobias Schwarz

The views and opinions expressed here are my own and do not express the views of the companies in which I am involved, unless explicitly stated. Feel free to look at my biography before reading my articles.

Some of my content is written in English, some of it is written in German. You’ll figure it out.


Best regards


Tobias Schwarz as an entrepreneur

Tobias Schwarz has been self-employed since 2004 and has founded several companies during his career.

Tobias Schwarz

Currently Tobias works for the following companies:

Audisto and AmbiWeb

Tobias Schwarz is the founder and CTO of Audisto, a company that develops software for technical analysis and continuous monitoring of websites. As CTO of Audisto, Tobias Schwarz is responsible for the technical development of the software. Tobias also supports large and international customers in using the software and continuously improving their websites.

In addition, Tobias Schwarz is the managing director of AmbiWeb and also the sole shareholder of the company. AmbiWeb was founded in 2005 by Tobias Schwarz and develops and operates a number of larger websites in different subject areas and generates revenue from the marketing of advertising space.

Tobias Schwarz as SEO expert and speaker

Tobias Schwarz has been honored several times as an SEO expert and influencer in recent years and is often found as a speaker and expert in various events at home and abroad.

Tobias Schwarz on Stage

Tobias Schwarz on Stage at SEO CAMPIXX

Image courtesy of Gerald Steffens

Appearances as a speaker

In his many lectures, Tobias talks mostly about technical SEO (search engine optimization) and in particular about the topics structure optimization of websites and quality control. With his lectures he was at conferences and events such as SEO CAMPIXX, karlsCORE, SEO DAY and Expert DAY, SEOkomm, Webinale, SIXT SEO Wiesn and many more.

Tobias Schwarz at the SEO Meetup in Hamburg

Tobias Schwarz as Speaker at the SEO Meetup in Hamburg

Image courtesy of Anita Böhm

Tobias Schwarz at SEO CAMPIXX

Tobias Schwarz as Speaker at SEO CAMPIXX

YearConference / EventTopic
2024SEO CAMPIXXThe state of JavaScript crawling
2023SEO-DayEffektive Prozesse für eine automatisierte Sicherung der Content-Qualität
2023SEO CAMPIXXEffektive Prozesse für eine automatisierte Sicherung der Content-Qualität
2023OMT WebinarSeitenarchitektur optimieren
2022SEO CAMPIXXSeitenarchitektur optimieren
2021SEO CAMPIXXThe Ultimate Pagination for SEO
2020ODC - Open Digital CityGoogle Chrome Developer Tools (deutsch)
2020OMT WebinarThe Ultimate Pagination for SEO (German)
2019TechSEO Boost BostonThe Ultimate Pagination for SEO (English)
2019SEO-DayMaximum Pagespeed - 100% bei Google Lighthouse Audits
2019SIXT SEO WiesnStructure analysis techniques to find and fix design flaws
2019eCommerce Stammtisch LeipzigMonitoring von SEO- und eCommerce-Anforderungen
2019SEO Meetup MunichMaximum Pagespeed - 100% bei Google Lighthouse Audits
2019SEO Meetup HamburgMonitoring von SEO-Anforderungen
2019SEO CAMPIXXMaximum Pagespeed - 100% bei Google Lighthouse Audits
2018SIXT SEO WiesnTransforming Errors into Revenue
2018SEO for PiratesBrötchentütennavigation - oder die Absicherung der Fahrt mit Radar?
2018SEO CAMPIXXAnforderungsmanagement - Individuelle, automatisierte Checks für deine Webseite
2017karlsCORE publicAnforderungsmanagement - Eine Anleitung für weniger Fehler in Webseiten
2017SIXT SEO WiesnRequirements Management - a Guide to Less Error Prone Websites
2017WebinaleSo leicht kann SEO sein – wenn Qualität messbar ist
2017SEO CAMPIXXSo leicht kann SEO sein - wenn Qualität messbar ist
2016SEO DAYTechnisches SEO - Features die jedes SEO-Projekt haben sollte
2016karlsCORE publicTech Fuckup
2016SIXT SEO WiesnTech Fuckup
2016SEO CAMPIXXSeitenstruktur optimieren - Ich habe viel gesehen und so geht es richtig
2015karlsCORE publicURLs - Dinge die man wissen sollte
2015SEO DAYSchneller, höher, weiter! - Einfache Datenbankabfragen, mehr Geschwindigkeit, besseres SEO
2015SEO CAMPIXXHausputz - Webseiten entmüllen
2014karlsCORETechnisches SEO - Webseiten strukturieren
2014SEO CAMPIXXData driven websites - Datennutzung in der Zukunft
2013SEO CAMPIXXStrukturoptimierung: Der unterschätzte SEO-Hebel
2012WebmontagWebsite Structure Analyzing Made Easy
2012SEOkommBig Data - Strukturdaten für SEO nutzen
2012OMCapTechnisches SEO - Bestandsanalyse und Strukturfehler die es zu vermeiden gilt
2012SEO CAMPIXXSchwerwiegende Strukturfehler erkennen und Konzepte zur Beseitigung

Appearances as an expert

In recent years Tobias has repeatedly appeared as an expert in videos and podcasts such as in the SISTRIX expert panels on Google Ranking Factors and Mobile SEO, in the Link Building and SEO Podcast of the LinkResearchTools, as well as in the SEO House Podcast and some others.

Tobias Schwarz at the Sistrix Expert Panel

Tobias Schwarz as an expert at the Sistrix Expert Panel

Image courtesy of Sistrix

2024SEOHouse PodcastWebsite Structure Optimization
2023SEO-CampixxSEO in schwerem wirtschaftlichen Fahrwasser
2019SEO-DayTechnische Analysen, Hebel für die Optimierung, Google Lighthouse Audit
2018SISTRIX Expert PanelsMobile SEO
2017LinkResearchToolsLink Building and SEO Videocast
2017SEODRIVEN #79Technisches SEO und große Onpage Crawls
2017SEODRIVEN #78Best Practices für technisches SEO
2017SEODRIVEN #77Interne Verlinkung und Seitenstruktur
2017SEODRIVEN #76Indexierung, Snipets, href-lang, externe Links
2017SEODRIVEN #75Diese Onpage Fehler macht fast jeder SEO
2017SISTRIX Expert PanelsGoogle Ranking Factors
2017SEOHouse PodcastCrawlbudget, Indexbudget und Mehrsprachigkeit im SEO
2016EXPERTISERPaginierung / Technisches SEO


Tobias has written several articles for print and online media e.g. for Website Boosting.

2024Audisto WebsiteHow to do Website Structure Optimization - Ultimate Guide
2023Audisto WebsiteHow To Do a Website SEO Audit: Step-by-Step Guide & Checklist
2020ODC - Open Digital CityGoogle Chrome Developer Tools (deutsch)
2019Website BoostingRisiken einer dauerhaften Verwendung von noindex, follow: Isolation von HTML-Dokumenten
2019Audisto WebsiteIsolation Level of HTML Documents
2016Audisto WebsiteThe Ultimate Pagination - SEO Guide
2015Website BoostingWie man rel=canonical richtig verwendet
2015Audisto WebsiteRel Canonical Tag - Avoid Duplicate Content - SEO Guide
2015Audisto WebsiteHreflang Attribute - Target Languages and Regions - SEO Guide
2015Audisto WebsiteBreadcrumb Navigation Guide - Usability & SEO
2015Audisto WebsiteCrawl Budget and Crawl Rate Optimization
2015Audisto WebsiteRedirects & SEO - The Complete Guide
2013Audisto WebsiteHow to write a good robots.txt WebsiteLadezeiten Supergau – Warum Ihre Seite schnell sein sollte WebsiteHäufig auftretende Strukturfehler kennen und beheben WebsiteMicroformate zur Auszeichnung von Diskussionen, Foren-Threads und Kommentaren in Blogs

More facts

Date of birth15.03.1983
Place of birthVölklingen
LanguagesGerman, English, French
HobbiesGood food, travel, badminton, cycling, board games
Favorite seriesCalifornication, Suits, Homeland, Westworld

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