About Tobias Schwarz - Short Biography

Tobias Schwarz as an entrepreneur

Tobias Schwarz has been self-employed since 2004 and has founded several companies during his career.

Tobias Schwarz

Currently Tobias works for the following companies:

Audisto GmbH

Tobias is founder and CTO of Audisto GmbH. Audisto develops software for the technical analysis and continuous monitoring of websites. As CTO Tobias is responsible for the technical development of the software and also supports large and international customers in the use of the software and the continuous improvement of their websites.

AmbiWeb GmbH

Tobias is the sole shareholder and managing director of AmbiWeb GmbH. AmbiWeb develops and operates a number of larger websites in a variety of subject areas and generates revenue from the marketing of advertising space.

Tobias Schwarz as a speaker and expert

Tobias Schwarz has been honored several times as an expert and influencer in recent years and is often found as a speaker and expert in various events at home and abroad.

Tobias Schwarz on Stage

Tobias Schwarz on Stage at SEO CAMPIXX

Image courtesy of Gerald Steffens

Appearances as a speaker

In his many lectures, Tobias talks mostly about technical SEO (search engine optimization) and in particular about the topics structure optimization of websites and quality control. With his lectures he was at conferences and events such as SEO CAMPIXX, karlsCORE and karlsCORE public, SEO DAY and Expert DAY, SEOkomm, Webinale, SIXT SEO Wiesn and many more.

Tobias Schwarz at the SEO Meetup in Hamburg

Tobias Schwarz as Speaker at the SEO Meetup in Hamburg

Image courtesy of Anita Böhm

Tobias Schwarz at SEO CAMPIXX

Tobias Schwarz as Speaker at SEO CAMPIXX

YearConference / EventTopic
2019SEO Meetup MunichMaximum Pagespeed - 100% bei Google Lighthouse Audits
2019SEO Meetup HamburgMonitoring von SEO-Anforderungen
2019SEO CAMPIXXMaximum Pagespeed - 100% bei Google Lighthouse Audits
2018SIXT SEO WiesnTransforming Errors into Revenue
2018SEO for PiratesBrötchentütennavigation - oder die Absicherung der Fahrt mit Radar?
2018SEO CAMPIXXAnforderungsmanagement - Individuelle, automatisierte Checks für deine Webseite
2017karlsCORE publicAnforderungsmanagement - Eine Anleitung für weniger Fehler in Webseiten
2017SIXT SEO WiesnRequirements Management - a Guide to Less Error Prone Websites
2017WebinaleSo leicht kann SEO sein – wenn Qualität messbar ist
2017SEO CAMPIXXSo leicht kann SEO sein - wenn Qualität messbar ist
2016SEO DAYTechnisches SEO - Features die jedes SEO-Projekt haben sollte
2016karlsCORE publicTech Fuckup
2016SIXT SEO WiesnTech Fuckup
2016SEO CAMPIXXSeitenstruktur optimieren - Ich habe viel gesehen und so geht es richtig
2015karlsCORE publicURLs - Dinge die man wissen sollte
2015SEO DAYSchneller, höher, weiter! - Einfache Datenbankabfragen, mehr Geschwindigkeit, besseres SEO
2015SEO CAMPIXXHausputz - Webseiten entmüllen
2014karlsCORETechnisches SEO - Webseiten strukturieren
2014SEO CAMPIXXData driven websites - Datennutzung in der Zukunft
2013SEO CAMPIXXStrukturoptimierung: Der unterschätzte SEO-Hebel
2012WebmontagWebsite Structure Analyzing Made Easy
2012SEOkommBig Data - Strukturdaten für SEO nutzen
2012OMCapTechnisches SEO - Bestandsanalyse und Strukturfehler die es zu vermeiden gilt
2012SEO CAMPIXXSchwerwiegende Strukturfehler erkennen und Konzepte zur Beseitigung

Appearances as an expert

In recent years Tobias has repeatedly appeared as an expert in videos and podcasts such as in the SISTRIX expert panels on Google Ranking Factors and Mobile SEO, in the Link Building and SEO Podcast of the LinkResearchTools, as well as in the SEO House Podcast and some others.

Tobias Schwarz at the Sistrix Expert Panel

Tobias Schwarz as an expert at the Sistrix Expert Panel

Image courtesy of Sistrix

2018SISTRIX Expert PanelsMobile SEO
2017LinkResearchToolsLink Building and SEO Videocast
2017SEODRIVEN #79Technisches SEO und große Onpage Crawls
2017SEODRIVEN #78Best Practices für technisches SEO
2017SEODRIVEN #77Interne Verlinkung und Seitenstruktur
2017SEODRIVEN #76Indexierung, Snipets, href-lang, externe Links
2017SEODRIVEN #75Diese Onpage Fehler macht fast jeder SEO
2017SISTRIX Expert PanelsGoogle Ranking Factors
2017SEOHouse PodcastCrawlbudget, Indexbudget und Mehrsprachigkeit im SEO
2016EXPERTISERPaginierung / Technisches SEO


Tobias has written several articles for print and online media e.g. for Website Boosting.

2019Website BoostingRisiken einer dauerhaften Verwendung von noindex, follow: Isolation von HTML-Dokumenten
2019Audisto WebsiteIsolation Level of HTML Documents
2016Audisto WebsiteThe Ultimate Pagination - SEO Guide
2015Website BoostingWie man rel=canonical richtig verwendet
2015Audisto WebsiteRel Canonical Tag - Avoid Duplicate Content - SEO Guide
2015Audisto WebsiteHreflang Attribute - Target Languages and Regions - SEO Guide
2015Audisto WebsiteBreadcrumb Navigation Guide - Usability & SEO
2015Audisto WebsiteCrawl Budget and Crawl Rate Optimization
2015Audisto WebsiteRedirects & SEO - The Complete Guide
2013Audisto WebsiteHow to write a good robots.txt

More facts

Date of birth15.03.1983
LanguagesGerman, English, French
HobbiesGood food, travel, badminton, cycling, board games
Favorite seriesCalifornication, Suits, Homeland, Westworld